Tweet!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?’http’:’https’;if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+’://platform.twitter.com/widgets.js’;fjs.parentNode.insertBefore(js,fjs);}}(document, ‘script’, ‘twitter-wjs’); Michael Hilts, SVP Products at Stirista shares a few observations on what’s driving change in the CTV ad market: _________ Hi Mike, welcome to our martech interview series. Tell us about your time as a product leader in the B2B martech market. It’s hard …
Category: Workforce
10 Common Pitfalls In Martech And How To Avoid Them
In today’s fast-paced digital world, staying ahead in marketing means leveraging martech effectively. However, in a complex and overcrowded marketplace, there are a number of common pitfalls that marketers often encounter. Luke Crickmore, Martech Practice Lead at Algomarketing shares the 10 most common along with actionable tips to help you …