Businesses across industries have embraced generative AI across their organizations to power efficiency and performance. In fact, 79% of business leaders said they expect generative AI to transform their organizations within three years, according to a Deloitte survey of more than 2,800 executives whose organizations are currently piloting or implementing …

The best of martech is yet to come! With generativeAI transforming how marketers plan workflows within their martech, it’s interesting to see how modern marketing teams are using new AI enhancements to scale and quicken their internal processes. Catch more from this week’s martech highlight: __________ Marketing Tech Quote-of-the-Week! Generative …

In today’s digital-first marketplace, consumer expectations for flawless shopping experiences, whether in-store or online, have reached unprecedented heights and are putting pressure on retailers to provide an “always on” business model. The Impact of Technical Disruptions on Retail A vivid illustration of the vulnerability of retail operations to technical disruptions …

The evolution of the relationship between martech, marketing data and AI has transformed the way businesses understand and engage with their target audiences. Initially, marketing data was primarily used to track basic metrics and measure campaign performance. However, with the advancement of AI powered marketing technology, marketers now leverage sophisticated …