Category: Workforce
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TikTok commerce, Dark Social, and the Death of SEO
SALESmanago research across European eCommerce brands reveals what’s keeping retail marketers awake at night According to research just released by Krakow, Poland-based SALESmanago, traditional SEO is on the brink of extinction. SALESmanago, one of Europe’s leading Customer Engagement Platforms, found that seventy-three percent of eCommerce and retail marketers believe that …
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MarTech Interview with Jeremy Woodlee, General Manager @ Infillion
Tweet!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?’http’:’https’;if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+’://platform.twitter.com/widgets.js’;fjs.parentNode.insertBefore(js,fjs);}}(document, ‘script’, ‘twitter-wjs’); Jeremy Woodlee, General Manager of Infillion chats about the latest trends in adtech that are impacting overall advertising workflows in this catch-up with MarTechSeries: ________ Hi Jeremy, what’s most exciting for you in your new role at Infillion? The business unit that I’m …
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REI Co-op Returning to Its Values, Says CEO Mary Beth Laughton
This article was first published in our sister brand Shop Eat Surf Outdoor A lot has happened politically and in the outdoor industry since REI’s new President and CEO Mary Beth Laughton was appointed to the role in January, she noted onstage at Outside Summit in Denver, Colo. last week. “I think I was …