The technology that drives marketing and advertising is changing rapidly in today’s fast-paced digital environment. The foundation for how brands connect and interact with customers has long been driven by two crucial tech domains: Ad Tech (advertising technology) and Martech (marketing technology). Although Ad Tech and Martech have historically functioned …
Customer journeys are being revolutionized by AI-driven martech, which makes it possible for highly tailored, real-time engagement across touchpoints. Broad segmentation and sporadic analysis were common components of traditional marketing techniques, which led to generic messages that might have overlooked important consumer needs. AI, on the other hand, enables marketers …
By Aleksandra Drozda, Head of Sales Development and Efficiency, RTB House Data has become an integral part of sport at every level – whether that’s for a professional athlete or a casual fitness enthusiast tracking their personal progress. For sports brands, the thirst for data is providing a unique opportunity. …