Companies using predictive analytics have witnessed a 20% rise in consumer engagement and a 10% improvement in the efficacy of their marketing campaigns? These striking numbers highlight how predictive analytics may revolutionize contemporary marketing. Martech, or marketing technology, is being driven predictive analytics, an advanced subset of data analytics. Predictive …

The realm of digital marketing is changing constantly wherein artificial intelligence has become an indispensable asset for  brands that are seeking to navigate their marketing funnel with utmost efficacy and precision. This drives the adoption of AI-powered martech. AI powered marketing and martech is gaining prominence because it has the …

Two brands known for their commitment to sustainability, Grove Collaborative and Blueland, are marking Plastic-Free July with new tools and a fun consumer campaign, respectively. Grove has launched its Beyond Plastic Impact Tracker, which discloses the amount of plastic avoided and recovered in each order, with the goal of engaging …

Unlike many DTC brands that were born online and later found their way into physical retail, Monica + Andy has had a strong brick-and-mortar presence almost since its 2015 founding. Beginning with a single “guide shop” in Chicago’s Lincoln Park neighborhood, the babywear retailer “actually had 18 physical retail locations …