The marketing technology, or Martech landscape is changing rapidly and it is common for end users to feel like it’s become more complex a market as a result of the emergence of new tools and platforms. Proficiency in both tool selection and application is crucial for successfully navigating the large …

We always enjoy the research that comes to us from Mando-Connect and YouGov, which is why we promote it across our platforms, The Wise Marketer and Loyalty Academy, whenever they have something fresh. We’re pleased to share that Mando-Connect and YouGov launched their latest iteration of the “Understanding Loyalty in …