What does it take to build ROI driven ad formats in a crowded digital market? And how can marketing leaders and CMOs use optimized tactics to deliver integrated customer experiences? Find out from our latest martech highlights of the week: Marketing Tech Quote-of-the-Week! There’s a massive opportunity for AI to …

Walmart is partnering with Agritask, a crop supply intelligence solution, on a pilot that will deploy Agritask’s remote sensing and data analytics tools in various regions of the U.S. and Mexico in order to provide hyperlocal insights on seasonal blackberry and cherry crops from select Walmart suppliers. The real-time monitoring …

Starbucks customers who are traveling often seek out the familiar green-and-white mermaid logo in or near hotels where they’re staying, so it makes sense that the coffee giant and Marriott Bonvoy are connecting their loyalty reward programs. Members that link their accounts can earn double Starbucks Star points during their …

Berrios, a furniture and appliance retailer celebrating its 50th anniversary, will deploy SaaS technology from Storis designed to optimize inventory management, improve sales processes and deliver a seamless omnichannel experience to customers. “Partnering with Storis is a significant step forward for our company,” said Douglas Spencer, VP of Berrios in …