Category: Workforce
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Make Customer Data Work for You – the Right Way
Every retailer knows the power of a great customer experience. From getting a gift card offer when you’re running low on something you buy regularly to getting an email about a “stock-up” sale featuring your most purchased items, smart use of customer data can make shopping feel personal. Even more …
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Addressing AI Privacy Risks in Light of Minnesota’s Proposed Legislation
Artificial intelligence is a powerful technology, and in recent years, several use cases have emerged — both positive and negative. Those negative use cases, such as the creation of AI-generated deepfake imagery, have become a focus of the public’s scrutiny and the government’s regulation, and rightfully so. These harmful uses …
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How Can MarTech Support Sustainability Initiatives and Corporate Social Responsibility (CSR) Efforts?
Marketing Technology (MarTech) has an important role in supporting sustainability initiatives and corporate social responsibility (CSR) efforts. Companies are increasingly focusing on green marketing strategies, eco-friendly campaign metrics, and tools for measuring environmental impact. This blog explores how MarTech aids in these areas, helping businesses align with global sustainability goals …