Tweet!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?’http’:’https’;if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+’://platform.twitter.com/widgets.js’;fjs.parentNode.insertBefore(js,fjs);}}(document, ‘script’, ‘twitter-wjs’); Amanda McGuckin Hager, Chief Marketing Officer at TrueDialog chats the growing impact of SMS marketing in today’s multi-channel marketing game in this MarTech Series catch-up: ________ Hi Amanda, what about the state of B2B martech and marketing needs on overhaul today? There …
Category: Workforce
5 Key Traits of CTV Advertising Winners
Up to 79% of U.S. homes now own a smart TV, giving them one-click access to a trove of content available via streaming apps like Netflix, Hulu, Disney+, Tubi and many others, according to Hub Entertainment Research. Many of these consumers subscribe to ad-supported tiers, which are cheaper than their …
Exploring the Evolving Role of Generative AI in Martech and Marketing
A seismic shift is occurring in the digital marketing landscape due to the rapid growth of generative AI tools. These potent technologies are quickly changing processes, from creating brilliant images to writing catchy marketing copy to creating music. To improve marketing efforts, generative AI in Martech (marketing technology) uses artificial …
Starboard Launches First Land-Based Shops at Las Vegas Resort
Starboard Group’s new land-based vacation retail division, Starboard Resort, has opened its first group of stores, The Boutiques at Westgate Las Vegas, in partnership with Westgate Resorts. Three new shops will feature curated luxury items such as fine jewelry, on-trend fashion and special occasion apparel, as well as Starboard’s exclusive …