Category: Workforce
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Retail Risk is Serious Business – and it’s Time we Acted Like it
From a risk and compliance perspective, defense, finance, tech, and healthcare are generally thought of as the “riskiest” industries — but the retail sector is more vulnerable than it might appear. Organized retail crime (ORC), fraud rings, evolving regulations and other challenges all have the potential to cause significant disruption …
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MarTech Interview with Linsday Bayuk, Chief Marketing Officer @ Fullstory
Tweet!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?’http’:’https’;if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+’://platform.twitter.com/widgets.js’;fjs.parentNode.insertBefore(js,fjs);}}(document, ‘script’, ‘twitter-wjs’); Linsday Bayuk chats about StoryAI, Fullstory’s new proprietary AI agents, specially built to help marketers make better sense of complex buyer behaviour in this MarTech interview by MarTechSeries: __________ Hi Lindsay, tell us a little about your marketing journey so far and experiences …
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Invisible but Influential – The Martech You Don’t See
The most powerful Martech is not the one you see, but it’s the one working behind the scenes. This basic reality is catching a seismic change, gently changing the marketing landscape. A different type of marketing technology that works silently, invisibly, yet shockingly powerfully, as businesses spend millions on polished …