Category: Workforce
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Why Data-Driven Personalization in Virtual Events Is Essential for B2B Marketing Success
Since the start of the pandemic just over five years ago, the marketing industry and the role of B2B marketers have undergone a major transformation that restructures how brands connect with target audiences, measure engagement, and build brand loyalty. While the types of content, channels, and technology have evolved over …
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Urban Outfitters Launches Immersive In-Store Experience with Nike
Urban Outfitters has picked Nike as the first partner for its new “On Rotation” retail experience, designed to fuel inspiration, discovery and connection via a curated mix of exciting brands. Launching with a cross-divisional assortment of Nike apparel and footwear, styled specifically for the Urban Outfitters customer, On Rotation will …
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Ikea Adds Opportunities to Earn Loyalty Rewards Throughout the Shopper Journey
After doing away with its 5% blanket discount for loyalty members in 2023, Ikea U.S. has launched a new rewards program for Ikea Family members that adds new opportunities to earn points at various “stops” along the shopper’s journey — from 10 points for sharing a gift registry, up to …