The power of social media in ecommerce is palpable. Shares, recommendations and actual transactions on channels like Instagram and TikTok are indispensable ways to build brand recognition and improve buyer trust. Take Instagram, for instance – the platform pulled in an estimated 6.5 billion site visits in August 2024 alone. …

Freedom Furniture is a well-known Australian homewares retailer that’s been operating since 1981 and now has 47 stores across the country. But the merchant was suffering from a bit of an image problem that made it seem fusty and old-fashioned, a situation that led to a companywide turnaround plan initiated …

Small and medium-sized enterprises (SMEs) often find themselves overwhelmed by the huge data volumes generated through their marketing technology (Martech) stack. The promise of Martech is to provide businesses with detailed insights into customer behavior, campaign performance, and market trends. However, the reality for many SMEs is a sea of …

As the retail landscape becomes increasingly competitive, ensuring that pricing feels fair and transparent has never been more vital. In an age when shoppers are armed with more information and higher expectations, understanding how pricing is perceived isn’t just helpful – it’s critical. HappyOrNot’s October 2024 report, Retail’s Biggest CX …