Tweet!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?’http’:’https’;if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+’://platform.twitter.com/widgets.js’;fjs.parentNode.insertBefore(js,fjs);}}(document, ‘script’, ‘twitter-wjs’); Regina Yuan, Head of Brand at WP Engine talks about the impact of rebranding when done right in this catch-up with MarTech Series: ________ Please share a brief introduction to yourself, including your key responsibilities at WP Engine and your background before joining …
Category: Workforce
Major Health System Teams with Instacart to Promote ‘Food as Health’
Northwell Health, the largest health system in New York State, will partner with Instacart Health to expand access to nutritious food, beginning with a focus on moms-to-be in communities that have long-standing disparities in maternal care. The first program to launch will integrate Instacart Health tools into Northwell’s Center for …
MarTech Series’s Marketing Technology Highlights of The Week: Featuring PathFactory, Sinch, WP Engine and more in martech!
What’s slowing down martech adoption? And why aren’t enough marketers balancing personalization with data privacy? Find out more from this week’s martech highlight: ________ Marketing Tech Quote-of-the-Week! By streamlining tasks, AI enables marketers to create high-quality content more efficiently, resulting in a 39% increase in content output and a 30% …
Coach Deploys Digital Gamification to Promote ‘Find Your Courage’ Campaign
Coach has partnered with metaverse platforms Roblox and Zepeto to support its Spring 2024 collection’s campaign theme, “Find Your Courage.” The luxury brand will offer items to help users playing the competitive Roblox fashion games Fashion Famous 2 and Fashion Klossette and in the Zepeto social avatar app. The campaign …