GlassesUSA.com has long deployed a range of technologies, including computer vision and AR try-on technology, to streamline product discovery and provide better recommendations. Now the retailer has added its proprietary AI engine to facilitate online eyewear purchases with the “Pairfect Match AI” solution, which helps customers find frames suited to …
Category: Workforce
Solutions Designed for Retail Associates Need to Keep the Customer Experience in Mind
In an industry still struggling with a tight labor market, choosing which technology to arm store associates with becomes a critical decision. Today’s retail workers almost need to have superpowers — moving as fast as The Flash would be helpful given how many different tasks a retail worker performs each …
From Boomers to Gen Z: How FMCG Brands can Engage Specific Generations with Events and Experiences
It’s no secret that the FMCG industry is fiercely competitive. From laundry detergents to packaged foods, consumers have countless options available to them, and a strong brand is critical to cut through the noise. Events are one of the most powerful tools a brand can use to build emotional connections …
MarTech Interview with Zhenbin Xu, Chief Product Officer @ Pacvue
Tweet!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?’http’:’https’;if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+’://platform.twitter.com/widgets.js’;fjs.parentNode.insertBefore(js,fjs);}}(document, ‘script’, ‘twitter-wjs’); Zhenbin Xu, Chief Product Officer at Pacvue chats about the latest digital commerce trends and technologies driving shifts in the industry: __________ Tell us about yourself, Zhenbin and a little about Pacvue. How has the platform evolved over the years? I am …