Grab the latest martech highlights; from Peer39’s new CTV Quality Score to Viant and TransUnion’s new Partnership in this weekly bulletin: __________ Marketing and Marketing Tech Quote-of-the-Week! The biggest thing we’re seeing in B2B SaaS is a shift away from traditional models towards more transactional models. You can see this …

Contentsquare’s 2025 Digital Experience Benchmarks Report highlights urgent need to optimize experiences as digital landscape transforms, AI dominates, and consumers demand excellence   New York, NY— 8:00 AM EST – January 28, 2025 — As companies navigate a highly competitive landscape defined by rising customer expectations and the rapid evolution of AI-powered …

There were over 150 marketing technology (Martech) options at marketers’ disposal in 2011. That number has skyrocketed to over 11,000 tools in just over a decade, and the Martech scene is showing no signs of slowing down. A deluge of new features, tools, and capabilities have emerged for marketing professionals …

Houchens Food Group, which operates more than 400 grocery, convenience, hardware and foodservice locations in 15 states, has adopted solutions from eGrowcery designed to provide improved shopper engagement for its grocery banners. Houchens will deploy the technology to select IGA, Price Less and Food Giant stores. “Our shoppers require and …