The digital landscape has transformed dramatically over the years, reshaping how businesses engage with their audiences. This evolution is evident in the types of content being consumed – moving from […] The post Revolutionizing Content with Intent-Driven Insights appeared first on TechTarget.

Walgreens Advertising Group (WAG) is making good use of one of its most valuable assets: a treasure trove of first-party data from the broader organization. As the official retail media network for the drugstore chain, WAG makes all decisions, and designs its core offerings, based on customer insights.“Everything we do …

The last few years have included incredible highs and the deepest of lows for food retailers, from finding workers during the pandemic to tackling widespread supply chain disruptions and rising costs. Organizations have been forced to navigate increased competition, accelerate digital transformation initiatives and adapt to changes in consumer preferences …

As a female-founded womenswear brand, M.M.LaFleur knew its target audience was changing. Following COVID lockdowns and the massive shift toward remote and hybrid work scenarios, the brand’s founder and leadership team realized they had to evolve its product set and marketing positioning in order to maintain relevance.Sarah LaFleur started the …