A seismic shift is occurring in the digital marketing landscape due to the rapid growth of generative AI tools. These potent technologies are quickly changing processes, from creating brilliant images to writing catchy marketing copy to creating music. To improve marketing efforts, generative AI in Martech (marketing technology) uses artificial …

Starboard Group’s new land-based vacation retail division, Starboard Resort, has opened its first group of stores, The Boutiques at Westgate Las Vegas, in partnership with Westgate Resorts. Three new shops will feature curated luxury items such as fine jewelry, on-trend fashion and special occasion apparel, as well as Starboard’s exclusive …

There’s no shortage of competition today in the athleisure sector, and like its counterparts, 12-year-old Fabletics is always looking for an edge. The brand’s first distinguishing mark is its membership model, which sets it apart from Lululemon, Vuori, Alo Yoga and the like. But recently Fabletics has been finding another …

The ecommerce world is abuzz with talk about exciting ways to improve search results, increase conversion rates and maximize revenue with help from AI-powered solutions like vector search. To be sure, AI technology is one key resource that online retailers should be capitalizing on to help guide customers toward relevant …