Category: Workforce
-
What is a Full Stack Marketer; What MarTech Matters Most to Full Stack Marketers?
Have you heard the phrase — Jack of all trades and master of none? Well, half of it is true for a full-stack marketer. While he is a jack of all trades, he may also be a master. The term full-stack is borrowed from the tech world, where it refers …
-
Rent the Runway Raises Subscription Prices, Blaming Tariffs and Inflation
Rent the Runway has reportedly increased its subscription prices by approximately $2 per item, effective Aug. 1, according to Glossy. Subscribers currently paying $119 to rent five styles per month will now pay $129, with the cost of a 10-style subscription rising from $144 to $164. An email sent to …
-
The End of the Branded Pen: How Smarter Swag is Reshaping Event Marketing
In event marketing, the giveaway has long served as a reminder of a brand after the event is over. As consumer expectations evolve, so must the strategy behind the branded giveaway. The era of mass-produced pens, tote bags and plastic trinkets is over. Today’s attendees are looking for more than …