Category: Workforce
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MarTech Interview with Lee McCance, Chief Product Officer @ Adverity
Tweet!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?’http’:’https’;if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+’://platform.twitter.com/widgets.js’;fjs.parentNode.insertBefore(js,fjs);}}(document, ‘script’, ‘twitter-wjs’); Lee McCance, Chief Product Officer at Adverity chats about the evolution of analytics tools within martech in this catch-up with MarTechSeries: __________ Hi Lee, take us through your journey as a product visionary in SaaS over the years. I’ve been involved in marketing since …
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Leveling the Playing Field: How Smaller Retail Media Networks can Win Big with First-Party Data
Retail media is exploding. U.S. ad spend surpassed $50 billion in 2024 and continues to climb, yet the market’s spoils aren’t evenly distributed. Amazon and Walmart are raking in the lion’s share, commanding about 85% of all retail media ad spend. But that leaves a major opportunity for smaller and …
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MarTech Series’s Marketing Technology Highlights of The Week Featuring Twilio, Chatmeter, Sitecore and more in martech!
Don’t miss the latest in martech, from Twilio’s enhanced platform capabilities to Zendesk’s new acquisition from this week’s martech highlights: ___________ Marketing and Marketing Tech Quote-of-the-Week! Personalization is often treated like a switch: you either have it or you don’t. In reality, personalization is a spectrum. At one end, it’s …