Tweet!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?’http’:’https’;if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+’://platform.twitter.com/widgets.js’;fjs.parentNode.insertBefore(js,fjs);}}(document, ‘script’, ‘twitter-wjs’); Arnaud Kraaijvanger, Chief Marketing Officer at Intelepeer chats about the state of martech and what will dominate the market in 2025 in this catch up with MarTech Series: __________ Hi Arnaud, welcome to this Martech interview series. Tell us about your marketing journey …
Category: Workforce
The Waste Management Challenge of the Holiday Season
The holiday season brings a surge in shopping, both in-store and online. From mountains of packaging to returned products that may contain hazardous materials, management of returned, damaged or expired products becomes increasingly complex and voluminous during the holidays and post-holiday season. Retailers must navigate these challenges while staying compliant …
MarTech Series’s Marketing Technology Highlights of The Week Featuring Simpli.fi, The Trade Desk, Full Circle and more in martech!
Will podcast advertising dominate B2B SaaS marketing trends? And how will the demand for CTV shape up in 2025? Find out more from this weekly martech highlight: Marketing and Marketing Tech Quote-of-the-Week! Many marketers rely too heavily on obvious intent signals, overlooking other user behaviors. Balancing personalization with privacy can …
Top MarTech Predictions and Expectations for 2025
Marketing Technology (MarTech) as an industry is advancing swiftly, transforming how companies engage with their audiences. This decisive factor reshapes the complete customer journey, improving engagement and fostering personalized experiences at all points of contact. The incorporation of new technologies like AI and machine learning is streamlining processes and enhancing …