Ikea stores, long known as warehouse-sized selling spaces scented with the wafting aroma of Swedish meatballs, have been shrinking and changing functions in recent months — including taking a bigger role in last mile fulfillment. While this shift has helped the retailer reduce lead times for greater efficiency, it also …
Category: Workforce
Designing with Data: Keeping Retailers Ahead of the Trends
Whether a retail location, office building, hotel or healthcare environment, designing to support client objectives requires bringing to bear as much relevant information as possible. At Dyer Brown our approach, regardless of typology, emphasizes pre-design investigation: combining market research and surveys with collaborative stakeholder visioning sessions produces critical data that …
Am I composing a MarTech stack or building one?
Discover how to select and integrate technology solutions to create a cohesive, future-ready MarTech stack If you’re bothering to read this article, you’ve surely already Googled or ChatGPTed, ‘What’s a composable technology architecture?’. You’ve no doubt also been researching SaaS platforms to integrate with the dream of creating an ideal …
Harnessing the Power of SMS Marketing Automation in your MarTech
If you want to extend your brand reach, SMS (Short Message Service) marketing is one of the most reliable ways to do it. According to Zoho, about 43% check their messages nearly ten times during the day, 79% opt-in to receive text from businesses, and 91% of businesses say that …