Category: Workforce
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Loyalty as a Quiet Force in the Fight Against Ecommerce Fraud
Ecommerce fraud is rising fast. Global losses are projected to reach $44 billion in 2024 and could climb to $107 billion by 2029. Two thirds of customers whose security is compromised won’t shop with that retailer again. For online retailers, the challenge is rather stark. Fraud is not only expensive, …
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AI-Powered Digital Assistants in MarTech: From Customer Service to Predictive Engagement
Digital assistants have revolutionized the marketing technology landscape. Their development has propelled smart customer interactions and enabled companies to attain seamless, omnichannel engagement. These intelligent tools are transforming the way companies interact with customers, combining automation with personalization. Let’s examine this change and its effects. Evolution of AI-Powered Digital Assistants …
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Ad Campaign Spotlights Supply Chain Wins for Muggsy and Southern Glazer
Logistics and transportation provider Ryder System will air “Stories from the Supply Chain,” a national TV ad campaign spotlighting successes with apparel brand Mugsy and alcoholic beverage distributor Southern Glazer’s Wine & Spirits. The campaign launches today and will air through June 22, 2025 on ESPN, TBS and TNT throughout …