Stacy Shaw wants to make it very clear that Starboard Group is specifically in the business of vacation retail, as opposed to the broader travel retail category. “That’s where our expertise lies — not with the business traveler, not duty-free airport shops,” said Shaw. She is SVP at the 65-year-old …

In a world where marketers manage a plethora of martech daily, it’s natural to feel technology is overwhelming you. Many marketing teams are now feeling overburdened by the ever-expanding and sophisticated field of marketing technology, or Martech. To provide seamless consumer experiences, marketers must continually switch between many tools, manage …

At-Home Connect by Quad Aims to Make Direct Mail as Easy and Effective as Email Quad/Graphics Inc., a marketing experience company that solves complex marketing challenges for its clients, announced At-Home Connect by Quad, an innovative direct-mail platform which combines the ease and effectiveness of email-style personalization with the proven impact …

As digital experiences have evolved over the past few years, personalization and emotional connection have become central to customer engagement strategy for companies. According to Forrester’s U.S. Customer Experience Index (CX Index) rankings, only 3% of companies are currently customer-obsessed and put their customers’ needs front and center. Which is …