The digital environment is changing quickly, as consumers anticipate immediate interaction and customized experiences. Real-time marketing has become an essential approach to fulfill these needs, allowing brands to engage with customers at the appropriate time. Martech (Marketing Technology) tools are essential to this change, giving brands the capacity to evaluate …

Marijuana reform advocates and businesses have grown fond over the past decade of the phrase “the toothpaste is out of the tube,” and the “genie is out of the bottle” when referring to the global surge of the cannabis trade, which has touched every continent. Which makes it that much …