Artificial intelligence (AI) has been one of the biggest buzzwords of the past few years, especially in customer experience (CX). The technology has become ingrained across countless touchpoints throughout customer journeys, whether in scheduling an appointment, making an online purchase, or resolving an issue. These AI-driven interactions have led consumer …
Tweet!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?’http’:’https’;if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+’://platform.twitter.com/widgets.js’;fjs.parentNode.insertBefore(js,fjs);}}(document, ‘script’, ‘twitter-wjs’); Lee McCance, Chief Product Officer at Adverity chats about the evolution of analytics tools within martech in this catch-up with MarTechSeries: __________ Hi Lee, take us through your journey as a product visionary in SaaS over the years. I’ve been involved in marketing since …
Proponents of cannabis rescheduling, and more broadly descheduling, are hoping Cole ‘listens to the experts’ and ‘follows the science.’ …
According to a recent study, nearly three in four Americans are overweight. Worse, this report predicts that for decades to come, an increasing percentage of people in this country will be overweight or obese. So, it’s not surprising that a relatively new class of weight-loss drugs, like Wegovy, is popular. While these medications are effective, they’re