Businesses need to embrace new approaches to keep up with the fast-paced changes in the digital world. Prioritizing Martech, a combination of marketing and technology, is one such approach that has been key to success in marketing. By incorporating technology into their marketing activities, businesses can improve customer interactions, increase …

The U.S.’s current economic climate has made many consumers feel pessimistic and anxious, mostly driven by an ever-changing political landscape. Businesses are typically dialing back earnings forecasts as large volumes of consumers tighten their wallets and confidence in the economy drops. We recently saw a short-lived surge in new car …