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Whitney Economics slashes U.S. hemp acreage forecast by 82%

Cannabis and hemp business consulting firm Whitney Economics has dramatically reduced its 2030 forecast for U.S. hemp grain and fiber acreage, citing regulatory uncertainties and infrastructural challenges. The firm now projects 1 million acres by 2030, down 82% from its previous estimate. The revision could translate to approximately $3.1 billion …

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MarTech Interview with David Rabin, CMO @ Lenovo

Tweet!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?’http’:’https’;if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+’://platform.twitter.com/widgets.js’;fjs.parentNode.insertBefore(js,fjs);}}(document, ‘script’, ‘twitter-wjs’); David Rabin, CMO at Lenovo chats about his journey as a B2B SaaS marketer while taking us through some of the most common B2B marketing and martech practices that modern day marketers should avoid in this catch-up with MarTechSeries: ____________ Hi David, tell us …

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Cookies Crumbled? Here’s How to Keep Personalization Intact

Google’s decision to maintain third-party cookies has shifted the world of digital marketing, presenting new challenges for balancing personalization and privacy. Marketers must adapt to Google’s updated stance by leveraging cohort-level targeting powered by machine learning to meet evolving consumer expectations. Despite the retention of cookies, the demand for privacy-centric …