As digital experiences have evolved over the past few years, personalization and emotional connection have become central to customer engagement strategy for companies. According to Forrester’s U.S. Customer Experience Index (CX Index) rankings, only 3% of companies are currently customer-obsessed and put their customers’ needs front and center. Which is …

Brands are facing greater challenges in connecting with consumers due to market saturation and shifting preferences. In a crowded online space, it’s becoming increasingly difficult to stand out as customers are bombarded with ads and content. Modern consumers expect brands to deliver personalized experiences tailored to their unique needs, preferences, …