With Amazon set to scale its CTV offering, to understanding how attention measurement is changing in modern marketing; there’s a lot of martech highlights to catch up on; grab the latest in this week’s martech highlights by MarTechSeries: ____________ Marketing and Marketing Tech Quote-of-the-Week! A big myth is that retail …
Every consumer demands hyper-personalization. Marketers and advertisers are burdened with creating tailored content and experiences for each of their consumers and prospects. Programmatic adtech helps target mass consumers by creating unique and custom experiences. Programmatic advertising that helps you reach multiple audiences with unique messaging simultaneously enables advanced targeting through …
Dear Reader: In a noisy world where multi-tasking is prevalent, how can you quiet your mind? Whether you’re scrolling on social media or having a conversation with a colleague, chances are, you may feel impatient with a decreasing attention span. Take a moment to ask yourself how many windows you have open on your screen