Account-based marketing has evolved from a broad-based approach to a sophisticated, data-driven strategy that focuses on high-value accounts through tailored marketing efforts. Initially, ABM was largely a manual process, requiring considerable time and resources to recognize and engage target accounts. Marketers used general strategies, often resulting in inefficiencies and lower …
MarTech Series’s Marketing Technology Highlights of The Week: Featuring SundaySky, Acquia, Cloudinary and more in martech!
Catch the latest martech and adtech trends powering inclusive advertising along with the newest GenAI capabilities enhancing marketing and media business models in this week’s martech highlight: ________ Marketing and Marketing Tech Quote-of-the-Week! In fast-paced industries like AI and tech, small iterations on existing marketing ideas can have an enormous …
Cal Thomas: The marijuana campaign in Florida – West Central Tribune
From the commentary, “This is about money, big money. Florida voters should vote “no” on Amendment 3 unless they want to see more “zombies” …
10 soft skills to gain from working a holiday job
Holding a part-time holiday job can be a valuable learning experience for employees open to doing more than just earning a paycheck. “If you take your job seriously, there are some really nuggets of knowledge to be had,” says Donald Franklin, a career consultant in New York. “Sometimes, you can gain something that you’ll call