Tag: Northeast

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Personalization Paradox: Too many large businesses are still failing to adopt personalized loyalty and promotions despite evident focus on profitability

Only 56% of those surveyed say their organization currently runs personalized promotions or discounts Almost one in four (22%) say their organization has no plans to personalize promotions or discounts The majority are planning to increase their focus on the profitability of promotions and/or loyalty programs in the next 12 …