Read about the latest martech innovations, from Salesforce’s new acquisition announcement to Iterable new AI query enhancement in this MarTech Series highlight:
__________
Marketing and Marketing Tech Quote-of-the-Week!
What does great search look like? Personalization is the name of the game. It’s critical to provide consumers with tailored search experiences while also prioritizing business impact. To achieve this, we must capitalize on the rich data available to us.
Top MarTech News of The Week – 26th May to 30th May 2025
- IgniteTech Acquires Khoros to Transform Customer Connections in the AI Answer Engine Era
- Salesforce Signs Definitive Agreement to Acquire Informatica
- Channel Factory Launches Intelligence Suite and AI-Powered Products to Maximize Ad ROI and Contextual Precision
- Penlink Introduces New Media Intelligence Platform Powered by Generative AI
- Similarweb Launches AI Agents Powered by Comprehensive Digital Data, Delivering Results for Marketing and Sales Teams
- Snowplow Unveils Signals: Real-Time Customer Intelligence Infrastructure for AI-Powered Products
- Creatify Crosses $9M ARR, Raises $15.5M Series A to Launch the First End-to-End AI Ad Agent for Video
- Iterable Launches AI Query Summary to Enhance Marketing Campaign Execution and Targeting, Powered by Amazon Bedrock
Top MarTech Articles on Display Ads, B2B Marketing Trends, Sustainability with MarTech and more!
- As Tariffs Drive Up Consumer Prices, Brand Loyalty Matters More Than Ever
- B2B Marketing’s Secret Weapon: Why Communities Are the New Power Play
- Display Advertising and Programmatic Ad Buying: Current Trends
- How Martech Echoes Your Brand Voice and Revives the Joy of Marketing
- How Can MarTech Support Sustainability Initiatives and Corporate Social Responsibility (CSR) Efforts?
- Omnichannel Marketing for 2025: What Most Marketers Get Wrong
- How to Build a Martech Stack that Evolves Gracefully?
MarTech Q&A of The Week
Mobile marketing and monetization are rapidly evolving with AI-driven personalization, privacy regulations, and new ad formats. AI enables hyper-targeted campaigns, maximizing engagement and ROI. However, privacy shifts—like Apple’s ATT and Google’s Privacy Sandbox—demand innovative, consent-driven strategies.
– Abhay Singhal, Co-Founder @ InMobi & CEO – InMobi Advertising
Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!
Episode 228: Gamification for Better Sales Orientation with SalesScreen CEO – Sindre Haaland
Episode 227: Revenue Generation and RevTech Trends: with Latane Conant, CRO at 6sense
Episode 226: The Future of Mobile-first Ad Experiences with Kunal Nagpal, Chief Business Officer at InMobi Advertising