Don’t miss the latest in martech, from Twilio’s enhanced platform capabilities to Zendesk’s new acquisition from this week’s martech highlights:
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Marketing and Marketing Tech Quote-of-the-Week!
Personalization is often treated like a switch: you either have it or you don’t. In reality, personalization is a spectrum. At one end, it’s a first name in a subject line. Technically personalized? Sure. But meaningful? Not really.
Top MarTech News of The Week – 14th July to 18th July, 2025
- Lucidya Raises USD30 Million in Largest AI Funding Round in MENA
- Zendesk Announces Acquisition of HyperArc, Ushering in Next-Generation, GenAI-Powered Analytics Platform
- Twilio Expands Platform Capabilities with General Availability of Real-Time Personalization, Data Residency Control, and WhatsApp Business Calling
- Chatmeter Launches the First Real-Time Competitive Intelligence Platform Built for Multi-Location Brands
- New Findings from Data Axle Reveal the Marketing Disconnect: Brands Still Don’t Understand the Whole Customer
- Unify Raises $40 Million Series B to Transform Go-To-Market with AI
- Backstroke Lands $2.8M, New Executive Talent, and Announces Upgraded Features Amid AI Marketing Boom
- Sitecore Scales Global Partner Ecosystem with New Diamond Tier, Strategic Expansion in Iberia, and Annual Partner Awards
- OpenX Announces OpenXSelect, an Advanced Supply-Side Targeting and Curation Platform for Brands and Agencies
- WunderKIND Ads Revolutionizes CTV Advertising With Introduction of New High-Impact, Programmatic Pause Ad Product
- Bonsai Secures $1.8 Million Investment for First-Party Marketing Intelligence Platform
- AppsFlyer Debuts AI-Powered MCP to Streamline Data Access and Campaign Execution
- Edge226 Announces Acquisition of Adscend Media to Strengthen Performance Marketing Platform
Top MarTech Articles on CTV Ads, Data for Impact, B2B Marketing Content Tips and more!
- From Data to Impact: How AI is Transforming Interactive CTV Ads
- Why Your CTV Advertising Strategy Can’t Wait — and How to Make It Count
- Why More Marketers Are Turning to Owned Media to Stay in Control
- Cross-Department Collaboration with Marketing Workflow Automation: Enhancing Alignment Between Sales, Customer Service, and Marketing Teams
- Power of User Generated Content in B2B Marketing – Integrating User-Generated Content into Your B2B Marketing Strategy
- Cross-Department Collaboration with Marketing Workflow Automation: Enhancing Alignment Between Sales, Customer Service, and Marketing Teams
MarTech Q&A of The Week
It’s easy to get caught up in content velocity, but quality and compliance matter more than ever. Marketers should ensure their AI tools can reason over approved assets, brand guidelines, and messaging frameworks.
–Meena Ganesh, Senior Product Marketing Manager at Box AI
Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!
Episode 229: The Future Of Digital Customer Journeys with Monica Ho, CMO at SOCi
Episode 228: Gamification for Better Sales Orientation with SalesScreen CEO – Sindre Haaland
Episode 227: Revenue Generation and RevTech Trends: with Latane Conant, CRO at 6sense