Author: Extroverting

As private labels and store brands have evolved over the last decade, the stigma of the “cheap, alternative, knockoff” brand has worn away. Retailers have built bona fide brands, touching all categories of the store. But what is interesting of late is that private brands have seemingly climbed another rung …

It used to be that if you had established a strong brand name, you could count on consumers’ trust. But years of inflated marketing claims and bad experiences have eroded trust in brands, leading to a trust deficit — and it’s growing.   “We are living through a very interesting transformation …