Category: Branding
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California Backs Away From Ban on Cannabis Ads
[tweet https://twitter.com/LegalTechnique/status/900785278192762880 width=’300′] California lawmakers have dropped a plan to impose significant restrictions on cannabis advertising, agreeing to kill a bill that would have banned cannabis-industry ads on clothing and other merchandise, according to Leafly. The proposal, by state Sen. Ben Allen (D-Santa Monica), would have prohibited state-licensed cannabis businesses from advertising “through the use…
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TBT: That Time When Cannabis Became Public Enemy No. 1
For hundreds of years, cannabis was a revered plant in the United States — valued for its many and varied uses. But in the early 20th Century, it suffered a blow to its public image that turned it from miracle plant to “smoke of hell.” Why all the hubbub? Here’s a great look back at…
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Medicinal Genomics at the intersection of personalized medicine and a cannabinoid therapeutic revolution
… since 1996 I have been engineering massively parallel DNA sequencing technologies … We sequence cannabis strains and register them with the Bitcoin Blockchain as a defensive IP play using proof of existence . This is a powerful branding tool as we can finally know what is in each strain and how to measure its…