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Category: Branding
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Can a Breath Test Smoke Out Stoned Drivers?
In a sparely furnished, exceptionally clutter-free office in Oakland, California, Mike Lynn is blowing into a black plastic box the size of a rat trap.
“It takes a certain amount of breath,” he says after around eight seconds. “I can do it in one breath, some people take two.”
Lynn, whose career has taken him from emergency medicine doctor to venture capitalist, is now the co-founder and CEO of Hound Labs, according to the Guardian.
While alcohol breathalyzers are standard, so far there is no such equivalent for marijuana. And that’s because it is a tough problem: unlike alcohol, breath levels of THC – the psychoactive chemical in cannabis that makes people high – are much lower. Up until now it has taken large, costly instruments to detect.
“The analogy is taking 20 Olympic swimming pools and finding one drop of water,” says Lynn. “But that is what we are so excited about – because we figured it out.”
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New Cannabis Products Changing the Way We Think About Marijuana
There’s a renaissance happening in the world of cannabis products, due in large part to the growing trend of legalization across the country.
In markets which are legalizing, the fastest growth demographics are among women and adults over 50, according to Care2.
In response to these growing customer segments, cannabis operators are responding with innovative types of products.
From CBD Water to Cannabis Caffeine, see the site's list of the Top 5 cannabis products that are reinventing marijuana.
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Currently the apple of our eye
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Pinktober – Infused shortbread chocolate chip cookies
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California Backs Away From Ban on Cannabis Ads
[tweet https://twitter.com/LegalTechnique/status/900785278192762880 width=’300′]California lawmakers have dropped a plan to impose significant restrictions on cannabis advertising, agreeing to kill a bill that would have banned cannabis-industry ads on clothing and other merchandise, according to Leafly.
The proposal, by state Sen. Ben Allen (D-Santa Monica), would have prohibited state-licensed cannabis businesses from advertising “through the use of branded merchandise, including, but not limited to, clothing, hats, or other merchandise with the name or logo of the product.” Nonprofits and other noncommercial speech would have been exempt.
Allen and other supporters of SB 162 said the measure was aimed at protecting children from potentially harmful marketing practices. But critics complained that the bill went too far and could ultimately do more harm than good.
Read the full story.
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TBT: That Time When Cannabis Became Public Enemy No. 1
For hundreds of years, cannabis was a revered plant in the United States — valued for its many and varied uses. But in the early 20th Century, it suffered a blow to its public image that turned it from miracle plant to “smoke of hell.”
Why all the hubbub? Here’s a great look back at cannabis’s sudden fall from grace.
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Medicinal Genomics at the intersection of personalized medicine and a cannabinoid therapeutic revolution
… since 1996 I have been engineering massively parallel DNA sequencing technologies …
We sequence cannabis strains and register them with the Bitcoin Blockchain as a defensive IP play using proof of existence . This is a powerful branding tool as we can finally know what is in each strain and how to measure its unique genetic address …
We are now at the intersection of personalized medicine and a cannabinoid therapeutic revolution with blockchain medical records and uncensorable publications.
