Vireo Growth (CSE: VREO) (OTCQX: VREOF) told investors in December that it planned to acquire four companies across the U.S.: Proper Brands in Missouri, Deep Roots Harvest in Nevada, WholesomeCo Cannabis in Utah and The Flowery (Bill’s Nursery) in Florida. But last week, when the company provided an update on…
PR 06, also known as Platinum Raskal 06, is an indica-dominant hybrid cannabis strain created by crossing Master Kush and Platinum Kush. The strain is named after its creator, Raskal, who is known for his work in the cannabis industry.
PR 06 has a unique aroma that is both earthy and sweet, with undertones of pine and citrus. Its flavor profile is equally impressive, with hints of berries and grapes balanced out by a subtle pine taste. The strain’s effects are potent, making it ideal for experienced users. It starts with a head rush that leaves users feeling uplifted, euphoric, and creative. As the high progresses, it induces a full-body relaxation that can alleviate physical pain and tension. Due to its indica-dominance, PR 06 is often used to treat symptoms of insomnia, stress, anxiety, and chronic pain.
PR 06’s THC levels typically range between 15% to 23%, making it a potent option for experienced users. Its CBD content is relatively low, usually around 0.1%.
Fatso is an indica-dominant hybrid cannabis strain created by crossing Fat Banana and Animal Cookies, both of which are popular strains in their own right. The strain is known for its high THC levels that typically range from 20% to 25%, making it a potent option for experienced cannabis users.
Fatso has a unique flavor profile that combines sweet flavors of banana with hints of cookies and cream. Its aroma is equally impressive, with a blend of earthy and nutty notes that are complemented by the sweet taste. The strain’s effects are known for being both relaxing and euphoric, making it ideal for use as a nighttime treat to unwind after a long day or to alleviate symptoms of stress, anxiety, pain, and insomnia.
Blue Dream is a sativa-dominant hybrid cannabis strain that is known for its energizing and uplifting effects. It was created by crossing Blueberry and Haze, two classic strains that have been popular among cannabis users for many years. Pacific Stone, a California-based cultivator and dispensary, has also developed their version of the Blue Dream strain.
Blue Dream has a sweet berry aroma with undertones of sugar and spice. Its flavor profile is equally impressive, with hints of blueberry and sugar that leave a pleasant aftertaste. The strain’s effects are known for being both cerebral and physical, making it ideal for use during the day or for activities that require focus and concentration. Blue Dream is often used to treat symptoms of stress, anxiety, depression, and pain.
There are more than a dozen legislative bills dealing with medical marijuana, and some of those would bring limitations to current and future businesses.
Dispensaries have been declared Essential Businesses in CA, OK, MI, NY, and most legal states between those. Consumer demand is being called “recession-proof,” “pandemic-proof,” and “as inelastic as alcohol.” First-time customers are driving this demand as much as long-time patients.
Brava to local governments, regulatory bodies, dispensary management & staff for keeping medicine accessible to patients.
To Unpack and Explore
The number & breadth of states with cannabis laws on the books & in-market
How new customers discover what they want to buy & what’s available
How long-time patients find their preferred medicine especially when that’s unavailable in their usual dispensary
The excellent coverage by journalists in major mainstream news outlets
The need for updated stock photography for the cannabis industry
Cannabis dispensaries and related healthcare services are considered 'essential services' under the order meant to stem the spread of the coronavirus. https://t.co/3Qys0B4PHn
According to the information we have received, Oklahoma Medical Marijuana businesses are considered essential services and will not be required to close at this time. pic.twitter.com/bo74L0vzqv
— Oklahoma Medical Marijuana Authority (@OMMAOK) March 24, 2020
Michigan marijuana shops to remain open with ‘essential’ businesses amid coronavirus stay-at-home order https://t.co/WxEeiPm3ch
Millions of Americans are being told to stay home to help halt the coronavirus spread. While some "nonessential” businesses have been forced to close, some states are allowing marijuana dispensaries and stores to remain open. https://t.co/D8xP0PqY40
Because the state considers medical marijuana to be medicine, which the Ohio Board of Pharmacy reaffirmed last week, the state’s medical marijuana stores, which are available to more than 95,000 registered patients in Ohio, will stay open. https://t.co/S4jGMbEmyO
New York, San Francisco and Palm Springs, California, are among the cities labeling dispensaries “essential” businesses that can remain open during virus lockdowns, in some cases with limitations.@MichaelRBloodAP@havendaley story:https://t.co/BjjgG9UTLk
Getting out there, meeting people in person, making and pursuing connections continue to be recurring themes. The progressions from attendee, to speaker, to sponsor are clear indications these efforts are worthwhile.
Sponsors get branding and a minute to promote themselves from the stage; most also have a booth and are consistent presences at CGLA and other events — those second and third in-person encounters go long ways to deepening the discussions. Well-worth worth investigating.
Sponsors
Three Wells
Gregg Apirian threewells Co-Founder & CEO
Targeting segments in the 50+ demos
Partnering with brands, dispensaries, medical experts, consumers
WebJoint
POS / retail management software / front office / backoffice
Have been sponsors at every CannaGather and other LA meetup since October
CaliforniaCannasaurs — Running a voting / awards program to be held in DTLA
Follow up w QP re persona development
To pitch to Chris CEO about expanding their “Brands DTC” to Consumer DT Brands messaging and activations
CannaClub UCLA
Student organization
Started at UCLA; Now on 6 campuses
Working to get work, exposure, experience for their members
Ping Adam and GWolverine on that
GrowStudios
There again with a busy booth, a few shoutouts from the stage and Rico
Danielle M and Morgan are Good People
Morgan – Jeff and I met her at a meetup in Culver — we played table tennis) – She was at Hall of Flowers last week — shoots photos and videos of the events for GrowStudios
APOP Media
Digital signage in retail locations
reaching brand prospects at point-of-purchase
also reaching budtenders and owner/operators
the pods run in 15-minute loops, so retail staff gets to know the brands VERY well
video and image creative opportunities; brand stories, content production, messaging distribution
a few other players are in the space for this valuable retail real estate, distribution, editorial calendars, campaign management
Spoke with Kirk at April’s CannaGather — need to follow-up
FLOURISH
Talent Agency in the industry
I’d met John @ Flourish in March
They weren’t a sponsor then — looks like they’ve grown / decided sponsorship was worthwhile
Worth following up with as they seem to be getting into providing work for clients in addition to talent & staffing.
James Henry
Oakland-based — came down to sponsor
know Rico and Virgil
have vapes and streetwear
True Terpenes
Cova
POS / retail management software / Support & Compliance
nice collaterals, booth, video, team — good idea of where they stand
they’re up against incumbents
John Syroka – is a follow-up
Speakers
Rico tarver
Runs CannaGather LA / emcees events
Proud of the diversity and inclusion represented
“For every dollar earned, think about the $$, lives, and freedom lost”
Danielle M @ GrowStudios has been helping him w CGLA’s marketing site, email outreach
Virgil Grant
California Cannabis
“Originator of the Social Equity movement in SoCal” and beyond
Rico and Virgil met at Women Grow
“You’ve got to meet people face-to-face” — and in non-obvious circumstances
Paul Rosen
Paul Rosen of Breakwater Venture Capital
Just relocated to LA from Toronto
Breakwater Venture Capital
Pantry — just-launched Wellness brand.
CBD and low-dose THC
Notes a gap he sees in edibles: “When I’m looking for a wellness product, I don’t want to buy candy.”
He notes some investors have FoMo
Al Harrington (Didn’t show, but Rosen picked up the slack)
Connections & Chats
Dr. Michele Ross
Cannabis and caregiver training for medical pros
Has course materials online
Knows Laura A, Of course
Clients in Canada, S. America, focusing more on US
Needs more brand positioning, product development, prospect targeting
We first meeting Feb 25 @ BluntTalks
Michelle’s platform is live in Canada and Brazil. They’re working to get more paid subs in the US. Interesting offering: Subs get semi-monthly one:one consults with health coaches and ongoing access to a library of info created by medical professionals. Condition-specific reading materials and ‘certifications.’
John from lab in Denver
Relocating to LA in June
Boss has multiple labs in CO
John’s reconnoitering, working the regs, scoping spots
3rd testing lab I’ve spoken with at length
most labs are the Pass / Fail guys “in the way” of getting product onto shelves
many brands, retailers, distributors shop for rubber-stamp Yessers
labs need to offer services and and position their differentiators
remediation and consulting
site inspections
packing consulting and production
(a meaningful % of Fails are remediated with packaging / labeling updates)
Host: Expert Dojo – Santa Monica (Co-Working space; They run investment funds and an accelerator)
There were 100 people there — many ready to network. The floor was high-quality. It was well-run. Open bar, tacos. WebJoint was a sponsor. Grow Studios was shooting video and doing AV.
The trend of the sharks smelling blood in the water continues. Many of these outfits are selling capes they don’t have. Danielle noted this explicitly re Grow Studios — noting lack of design, and end-to-end product dev capes, and Fit & FInish all around — they’re hustling and selling themselves on things they lack.
http://cctestinglabs.com/ Michael Carrier, CEO, explicitly asked for help “getting the word out” about their lab. “We’ve done friends and family. We’ve got multiple clients and more from word-of-mouth. We need Next Steps.” We got into positioning scenarios, touting their collaboration with product clients, and moving their stories from beyond ‘we’re the stern parents who tell you your product can go out to market’ and into remediation and consulting services.
Michael responded well to my suggestions that clients will respond to product differentiation via clean results from non-required testing.
Lit Club
http://lit.club Pre-rolls, CBD Vape pens Avens O’Brien – Administrative Director
Lit Club does a lot of things right. They had a solid booth, good aesthetics. Lovely products, Great presentation –
Started with a pre-roll – “Flavor-forward” — No strain. great packaging. glass tube. great screw top. Avens flicked the pre-roll out of the tube: the doob comes out enough to smell; “locks-in” to the opening of the glass tube.
In December, released a bunch of CBD vape pens. Super nice & high-quality. matte plastic. Ceramic mouthpiece. Their products are not yet widely available in dispensaries. They will respond well to QP’s approach to design, packaging, branding, experience.
Essential Extracts
Nick Tanem of Essential Extracts
EssentialExtracts.ca
Avid networker. Grew up in SoCal, moved to CO to start extraction business. Starting another in Richmond. Back in SoCal for his Next Moves
Expert Dojo
Brian MacMahon – Founder
Dojo is a co-working space. Brian invests in & incubates a portion of his clients. Launching a new cannabis investment fund in March.
Cannabis Catered Events
Rudy Sta Ana – Founder
They were slinging gratis tacos throughout the event. Tasty, and the kitchen crew were friendly and good.
Dr. Michele Ross
Dr. Michele Ross – Neuroscientist https://drmicheleross.com/
Michelle’s platform is live in Canada and Brazil. They’re working to get more paid subs in the US. Interesting offering: Subs get semi-monthly one:one consults with health coaches and ongoing access to a library of info created by medical professionals. Condition-specific reading materials and ‘certifications.’
There were 200 people there — many ready to network. The floor was higher quality than “Cannabis Means Business” at Jacob Javits in NY 8 months ago. It was well-run: Emcee, 3 guest speakers, 6 vendor booths, paid sponsors (ARCView), food, and a paid bar.
Conversations
Integrated Farms
Pre-rolls and high-end flower. Branding and packaging
https://integratedfarmsco.com/
They used their products as their collateral / discussion points. They didn’t have a table. David Dannon and Bob from iF didn’t have a booth. They worked the show with two branded cigar boxes of their products. Pre-roll is in glass tube, wax-sealed (~Makers Mark). Flower is in a box a la Canndescent.
Packaging design is all done in-house. They’re exceedingly proud of their work; appreciate that their need to scale requires help. They’re in 45 shops and growing. They get the House of Brands approach — pre-rolls with strain names for OGs / “cannaseurs”; flower with destination-based packaging (again, a la Canndescent). SD based
Nuvata.co
Single-use, disposable vape pens
Most interesting point made was they’re targeting “Seniors” with their easy, discrete, effective products.
They’ve spent money on product development, packaging, and marketing. They’re not yet in-market. Their public site is currently empty. Their brochure is decent but dense. Their reps in attendance were young and strongly felt they’d succeed in the marketplace entirely on product merits — they can use more
The products are colorful, quality plastic. Outcome- and Flavor-based positioning — “Full Mind” to “Full Body” — vs strain names. They cover wellness, terpenes, and the science behind it.
WebJoint.com
PoS / retail management software, B2B relationships with dispensaries and distributors, B2C relationships with delivery services. “We allow Brands to connect directly with consumers.”
They had a complete booth, solid signage, 4 people there working the crowd, multiple collateral pieces and swag.
These guys are hustling. They had 5 people at their booth, a large video display, and plenty of materials. a crowd of dozens surrounded their booth. GrowStudios.co
They’re scaling, hiring, and seeking investment. Looks like they aspire to compete w PRØHBTD — brand studio, custom content, native ads.