Category: The Business of Cannabis

Small businesses sold billions of dollars worth of legal marijuana products in 2016 and changes from last year’s 4/20 are dramatic as consumers, advertisers and financiers open up to the idea of legal weed.

New users come in asking for cannabis to help them sleep or go out and party. Companies hope to steer purchase choices via product names.

Nevada entrepreneurs see challenges and opportunities as the state opens up its legal recreational marijuana industry

Cannabis execs share the unusual considerations that entrepreneurs in the legal weed business need to understand, BEFORE they join the ‘green rush’.

The legal marijuana market is creating new products to meet the needs of its expanding user base