As we move into 2025 and reflect on the learnings of the 2024 holiday season, customer loyalty – and the risks of losing it – are at the top of every business leader’s mind. Speed, consistent uptime and outstanding UX have emerged as non-negotiable elements for survival in today’s fast-paced …

The success of today’s loyalty programs goes far beyond participation metrics; it requires brands to evaluate how effectively they’re using data to drive engagement and deepen loyalty. This is where Return on Data (ROD) becomes indispensable. ROD offers brands a clear picture of how well their loyalty program’s data strategy is performing, …

Following the debut of a line of adaptive women’s underwear in 2024, Primark has expanded its offerings of clothing for disabled people into womenswear, menswear, underwear and nightwear. The retailer worked with designer Victoria Jenkins, founder of the Unhidden brand and a leading advocate for disability inclusion, to create 49 …

In the highly competitive world of retail and ecommerce, brands must deliver personalized and relevant customer experiences to stay ahead. Tailoring product descriptions, marketing campaigns and customer service to align with varying consumer preferences across regions and languages not only increases conversion rates but also drives trust and credibility, thereby …