Tweet!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?’http’:’https’;if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+’://platform.twitter.com/widgets.js’;fjs.parentNode.insertBefore(js,fjs);}}(document, ‘script’, ‘twitter-wjs’); Tricia Houston, Vice President of Discovery & Design, KS & R shares a few insights on breaking down data and insights more optimally to drive customer conversations in this martech interview: _________ Hi Tricia, tell us about yourself and your role at KS&R. We’d …
Category: Workforce
Drowning in digital noise: The modern consumer’s struggle for relevance
Every morning, many of us wake up to an inbox overflowing with unread marketing emails. Fifteen to twenty-five emails have become the new normal, each vying for our attention. Throughout the day, our phones buzz with SMS alerts and branded push notifications, and another wave of promotional emails floods in. …
Why Build an AI-Personalization Power House on Your Website
It’s mind-boggling how far and fast things have come. AI technologies now flood the market, and there are countless use cases and promises to create richer user experiences for brands. However, like most emerging tech, excitement about the promise and putting it into practice can be two very different things. …