Stacking too many martech systems as part of your martech stack isn’t progress – the key lies in modernizing marketing with a purpose. In the constant race of getting ahead, brands are bombarded with promises of new marketing technologies – each of which claim to keep them ahead of the …
Tweet!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?’http’:’https’;if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+’://platform.twitter.com/widgets.js’;fjs.parentNode.insertBefore(js,fjs);}}(document, ‘script’, ‘twitter-wjs’); Rob Rakowitz, Head of Marketing at Vidmob chats about the rise and optimized implementation of data-driven marketing in this MarTech Interview with MarTechSeries: _________ Hi Rob, tell us about yourself and what about the state of marketing most interests you today? I’ve spent …