Tweet!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?’http’:’https’;if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+’://platform.twitter.com/widgets.js’;fjs.parentNode.insertBefore(js,fjs);}}(document, ‘script’, ‘twitter-wjs’); Marc Holmes, CMO at HashiCorp catches up with MarTechSeries to chat about the most common B2B marketing myths while sharing tips and insights on what it takes to improve marketing lifecycles in B2B SaaS: _________ Hi Marc, tell us about yourself and more about …
Category: Workforce
Where User Privacy Controls Meet An Evolving Advertising Landscape
Historically global advertising spend has steadily risen and will continue to rise, despite periods of fluctuations in response to economic and other conditions. From a digital publisher’s point of view, there was an expectation of their revenue mirroring global ad spend trends, with a cyclical and somewhat predictable pattern. The …