A key aspect of Tractor Supply Company’s brand mission is providing legendary customer service. That means investing in technology that both directly — and indirectly — supports them as they browse and buy across channels.Whether customers decide to shop online, use the mobile app or are face to face with …

Grab the latest in martech, from DoubleVerify’s new GenAI solution to Adobe Express’s new creative partnership: _________ Marketing and Marketing Tech Quote-of-the-Week! AI powered ad-tech democratizes digital marketing. What used to take large teams can be done by an individual leveraging technology. As we see the barriers to entry come …

Martech, short for marketing technology, is revolutionizing contemporary marketing tactics by allowing companies to utilize data and automation to create successful campaigns. Nevertheless, when businesses integrate additional tools, they frequently encounter inefficiencies and duplications, resulting in bottlenecks that impede productivity. Ensuring the Martech stack is optimized is essential for keeping …

Primark plans to put even more time and money into its U.S. expansion in 2025. The apparel and accessories retailer has signed five new leases for stores throughout the Southern and Midwest U.S., after already investing more than $90 million in 2024.  The retailer plans to open stores in:    …