Tweet!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?’http’:’https’;if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+’://platform.twitter.com/widgets.js’;fjs.parentNode.insertBefore(js,fjs);}}(document, ‘script’, ‘twitter-wjs’); Zhenbin Xu, Chief Product Officer at Pacvue chats about the latest digital commerce trends and technologies driving shifts in the industry: __________ Tell us about yourself, Zhenbin and a little about Pacvue. How has the platform evolved over the years? I am …
Category: Workforce
Revolutionizing Content with Intent-Driven Insights
The digital landscape has transformed dramatically over the years, reshaping how businesses engage with their audiences. This evolution is evident in the types of content being consumed – moving from […] The post Revolutionizing Content with Intent-Driven Insights appeared first on TechTarget.
Roku, Walgreens and the Future of CTV: Shoppable Ad Experiences
Walgreens Advertising Group (WAG) is making good use of one of its most valuable assets: a treasure trove of first-party data from the broader organization. As the official retail media network for the drugstore chain, WAG makes all decisions, and designs its core offerings, based on customer insights.“Everything we do …
Five Key Challenges for Food Retailers
The last few years have included incredible highs and the deepest of lows for food retailers, from finding workers during the pandemic to tackling widespread supply chain disruptions and rising costs. Organizations have been forced to navigate increased competition, accelerate digital transformation initiatives and adapt to changes in consumer preferences …