Category: Workforce
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Martech in the Phygital Era: How AR & VR Are Redefining Customer Engagement?
The world of marketing is fast changing, and one of the most significant developments is the rise of Martech in the phygital era. This transition is being driven by the seamless integration of physical and digital experiences, which enables brands to interact with customers in ways never before imaginable. Augmented …
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Starbucks Pilots Gen AI-Powered Barista Assistant in 35 Stores
Starbucks has introduced Green Dot Assist, a generative AI-powered virtual assistant, in 35 stores, with plans to expand to additional locations in the U.S. and Canada this year. Baristas now can ask questions, either verbally or typed on in-store iPads, rather than flipping through manuals when they need, for example, …
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Dick’s Sporting Goods Teams Up with Uber Eats for Delivery from 800+ Stores
Beginning this week, Dick’s Sporting Goods has partnered with Uber Eats for on-demand delivery from the 800 Dick’s and Golf Galaxy locations across the country — just in case you want to include a new set of golf balls as a last-minute Father’s Day gift. Products including fitness equipment, cleats …