Category: Workforce
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Exclusive: Klarna Adds Customer Perks with Gifting Platform Partnership
Digital shopping and payments app Klarna has partnered with the Nift gifting platform, offering Klarna users a choice of gifts at key points in the purchase cycle in categories including fashion, jewelry, restaurants, music and home goods. Operating within the Klarna app, the AI-powered Nift platform matches recipients with six …
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Universal Data Layers and MarTech: Optimization Tips
Universal data layers serve as the connective tissue between disparate marketing technologies, creating a centralized repository where customer data can be collected, standardized, and activated. These architectural components enable organizations to break down data silos and create a single source of truth that powers every martech application. By implementing a …
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Loyalty is a Number. Fandom is an Energy.
Most brands know how to build loyalty. Fewer know how to build fandom — and that’s where they fall short. Loyalty is structured. Predictable. A well-oiled loop: customers spend more, get more and come back. It’s measurable. It lives in dashboards. And it’s almost entirely under the brand’s control. Fandom isn’t. Fandom …