Category: Workforce
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Sustainable Clothing Brand Pact Debuts Resale Program
Pact has created a Clean Out resale program, powered by the ThredUp Resale-as-a-Service (RaaS) technology, allowing its customers to resell gently-worn items for “Pact cash” credits with the retailer. Pact, maker of the Earth’s Favorite Clothing brand, joins other ThredUp-powered resale programs from J.Crew, Tommy Hilfiger and Madewell. Pact customers …
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Story-Driven Martech for B2B: Crafting Emotional Narratives in Data-Heavy Industries
Data-driven fields like finance, SaaS, and manufacturing often struggle to establish genuine emotional connections. Yet, buyers in these segments crave authenticity and warmth just as much as those in consumer-facing markets. By introducing stories into complex solutions, your B2B martech stack can transform rigid, data-packed presentations into engaging narratives. This …
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Pacsun Follows the Music with Capsule Collection and Pop-Up at NYC’s Governors Ball
Pacsun, which created a “Roadside Stand”-style pop-up at Coachella in April 2025, followed the music eastward to New York City for the Governors Ball music festival that was held June 6-8. The youth-oriented brand created a limited-edition capsule apparel collection, managed a takeover of its SoHo flagship and activated a …