Category: Workforce

Traditional brick-and-mortar retail is always evolving, and in the competitive market, retailers are more motivated than ever to create compelling in-store experiences. Modern consumers don’t just visit storefronts to shop — they come to engage with products and, more importantly, to connect with brands on a personal level. Creating an …

Walmart has introduced Sparky, a smiley-faced generative AI-powered assistant capable of synthesizing reviews and offering mobile app users occasion-based recommendations. The retailer promises that it will soon enhance Sparky’s capabilities to include reordering, service bookings and the ability to understand text, image, audio and video inputs. The “Ask Sparky” button …

Retail is undergoing a generational shift, and at the center of it is a powerful and misunderstood consumer: Gen Z. Born between the mid-1990s and early 2010s, this generation already outnumbers Gen X in raw terms and now commands over $360 billion in spending power in the U.S. alone. However, …