Category: Workforce
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How Curacao Meets Hispanic Customers’ Many Retail Needs, From Financing to Streamlined Export
Curacao is a big box-style retailer specializing in serving Hispanic consumers in California and the Southwest, but it’s more than that — mucho more. For example, the company offers credit to a population that’s often underserved by banks and other financial institutions, helping these customers build their credit history (sometimes …
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MarTech Interview With Frans Vermeulen, President @ Swivel (formerly PilotDesk)
Tweet!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?’http’:’https’;if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+’://platform.twitter.com/widgets.js’;fjs.parentNode.insertBefore(js,fjs);}}(document, ‘script’, ‘twitter-wjs’); Frans Vermeulen, President at Swivel shares proven tips and best practices to enable modern advertisers to optimize their ad ops processes in this MarTechSeries interview: ___________ Hi Frans, tell us about some of Swivel’s latest product enhancements in brief and your latest funding? Swivel …
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Are Voice Search and Smart Speakers the Next Frontier in Martech?
The world of Marketing Technology (MarTech) is witnessing a major transition with the increasing popularity of voice search and smart speakers. As virtual assistants like Alexa, Siri, and Google Assistant become increasingly prevalent, voice search optimization and audio marketing are emerging as key trends in MarTech. These technologies are dramatically …