As a female-founded womenswear brand, M.M.LaFleur knew its target audience was changing. Following COVID lockdowns and the massive shift toward remote and hybrid work scenarios, the brand’s founder and leadership team realized they had to evolve its product set and marketing positioning in order to maintain relevance.Sarah LaFleur started the …

The promise of MarTech has never been more enticing. From customer relationship management (CRM) systems to advanced analytics and automation tools, MarTech solutions offer the potential to enhance customer experiences, offer ‘mass personalisation’ and drive customer acquisition and business growth. However, the Arktic Fox 2024 Digital, Marketing & eComm in …

In today’s digital landscape, advertising plays a pivotal role in shaping consumer behavior and driving business growth. Two significant platforms that have garnered attention are Connected TV (CTV) and Retail Media. While both offer unique advantages for advertisers, a glaring question arises: Why isn’t CTV Ad Spend growing at the …

Sephora has announced plans for its annual SEPHORiA fan event and beauty festival, which will kick off in Atlanta on Sept. 27 before heading to Paris, Shanghai, Rio de Janeiro and Dubai. Tickets are now on sale for the Atlanta event, which will take place at Pullman Yards. The event …