Category: Workforce

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MarTech Interview with Heather Macaulay, President @ MadTech

Tweet!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?’http’:’https’;if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+’://platform.twitter.com/widgets.js’;fjs.parentNode.insertBefore(js,fjs);}}(document, ‘script’, ‘twitter-wjs’); Heather Macaulay, President at MadTech discusses the latest adtech and martech innovations driving impact in the ecosystem in this MarTechSeries Q&A: __________ Tell us about yourself and your role at MadTech, and provide an overview of MadConnect. I’m Heather Macaulay, President of MadTech, where …

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Maximizing Loyalty with MarTech: The Power of Flexible Point Earning

Modern marketing tech allows loyalty brands to maximize customer engagement and increase customer lifetime value through flexible point earning. Fueled by customer demand for more versatile and seamless rewards experiences, loyalty programs are evolving beyond traditional, static awards structures. Today’s consumers can earn and redeem points across a wide range …