Gen Z stands out as the first generation to have been raised in an era where social media and smartphones are deeply integrated into daily life. Born between 1997 and 2012, Generation Z is now beginning to make its mark on the workforce. By 2024, they will account for 40% …

It is difficult to come up with a marketing plan that does not leverage marketing technology. To make marketing endeavors more efficient and effective, marketing technology, or Martech, has to be optimized. MarTech comprises of marketing platforms and software. The creation, administration, implementation, and evaluation of online and offline campaigns, …