Martech combines marketing and technology to help businesses streamline operations, personalize customer experiences, and achieve scalability. Nonetheless, if martech investments are not aligned with organizational goals, they can result in inefficiencies and missed chances. Achieving alignment is dependent on comprehending business priorities, choosing appropriate tools, and guaranteeing smooth cooperation between …
For too long, business leaders have viewed customer experience (CX) as a cost center. It’s time to flip the narrative. Quality CX drives revenue. Real-world results validate the connection between customer service and success. Ally Financial attributed its 95% customer retention rate to its CX, and Bank of America credited …
Tweet!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?’http’:’https’;if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+’://platform.twitter.com/widgets.js’;fjs.parentNode.insertBefore(js,fjs);}}(document, ‘script’, ‘twitter-wjs’); Tejas Manohar, Co-CEO at Hightouch chats about the platform’s latest self-serve capabilities and the future of marketing in this MarTechSeries Interview: __________ Hi Tejas – tell us about yourself and your journey in the SaaS market. I didn’t grow up in Silicon Valley. …