Brands are facing greater challenges in connecting with consumers due to market saturation and shifting preferences. In a crowded online space, it’s becoming increasingly difficult to stand out as customers are bombarded with ads and content. Modern consumers expect brands to deliver personalized experiences tailored to their unique needs, preferences, …
Category: Workforce
Creating Revenue and Value with Data Products
Executive interview with Rachel Bicking, EVP Innovation Kobie Marketing The Importance of Customer Data in 2025 Among the most discussed topics in C-Suites during 2024 is customer data. According to Gartner, the number of companies appointing Chief Data Officers has surged by 57% over the past five years. This shift …