***The primary author of this staff article is staff writer Sakshi John Over 75 billion devices are predicted to be connected globally by 2025, which will lead to an explosion of data and new opportunities for businesses to interact with customers in real-time. The marketing technology (Martech) industry is about …
Category: Workforce
How Can Marketers Maximize ROI from Intent Signals To Win Customer Loyalty?
Intent data or intent signals indicate which accounts are actively researching the line of products or services you deal with. The data can be put into a customer data platform to achieve intent scoring. Understanding intent signals is quintessential because ignoring user accounts who are interested in your products or …
How Under Armour Turned Fitting Rooms into CX and Data-Gathering Differentiators
Riddled with design flaws and service gaps, the fitting room has been a longtime necessary-but-evil curse plaguing the store. However, experts indicate that the mainstream adoption of RFID, coupled with the implementation of connected technology, are creating new opportunities for brands and retailers to streamline fitting room operations and improve …
MarTech Interview with Niklas Ingvar, Co-founder and Chief Product Officer @ Mentimeter
Tweet!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?’http’:’https’;if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+’://platform.twitter.com/widgets.js’;fjs.parentNode.insertBefore(js,fjs);}}(document, ‘script’, ‘twitter-wjs’); Niklas Ingvar, Co-founder and Chief Product Officer at Mentimeter highlights more on Mentimeter’s new GenAI capabilities while talking about the importance of live polls and interactivities when it comes to driving digital customer experiences: Hi Niklas, tell us about yourself and more about your …