Here’s the latest in martech, from WPForms’ new form builder to the benefits and tradeoffs of AI in martech and marketing: _________ Marketing and Marketing Tech Quote-of-the-Week! An interesting new feature of generative AI is its ability to analyze data in the contact center in a way that is relevant …

In the rapidly evolving digital world of today, technology powers almost every facet of advertising and marketing. Marketing technology (Martech) and advertising technology (AdTech) are two essential elements in this field. Even though these terms are occasionally used synonymously, they refer to different sets of tools and methods that have …