Predictive marketing leverages AI, machine learning, and big data to anticipate future consumer actions. Through the examination of large volumes of historical and current data, Martech tools can uncover patterns and trends that would be unattainable for humans to detect manually. This method allows marketers to base their decisions on …

Nike and Kim Kardashian’s Skims have teamed up to launch the NikeSKIMS line of sculpting performance activewear. The first NikeSKIMS collection will debut in the U.S. this spring, available online and in select retail locations, with a global rollout that also will include footwear and accessories planned for 2026. The …

As part of Loblaws’ plans to invest $2.2 billion (Canadian) this year, the supermarket retailer will open 80 new stores under a variety of banners, with approximately 50 of these stores being “hard discount” locations. The retailer had opened three “no name” stores in Ontario in 2024, promising consumers steep …

For Rebekah Kondrat, retail is magic. “A great experience, like a physical retail environment, can change someone’s day,” she said in an interview with Retail TouchPoints. That’s why Kondrat and the entire team at Rekon Retail focus on creating this retail magic for consumers by helping growing brands develop the …