For households across America and the world, the Amazon “smile” has become a familiar feature of their daily lives. Emblazoned on countless corrugated boxes and bag mailers, it greets folks as they arrive home or provides a welcome respite in the middle of the day. So it’s a bit surprising …

Revolutionary Upgrade Empowers Enhanced Survey Intelligence and Customer Insights Sogolytics, a pioneering force in experience management software, proudly unveils a transformative upgrade to its platform through the integration of OpenAI’s ChatGPT. This strategic enhancement is set to redefine how businesses engage with customer and employee feedback, marking a significant leap …

Steve Jobs once famously said that his job was to figure out what consumers want before they know they want it. As was often the case, Jobs was ahead of his time. This concept of starting with a deep understanding of the customer (at times more deeply even than they …

Connected TV platforms revolutionized how people consume content while opening new opportunities for marketers to reach their target audiences. With targeting and measurement capabilities generally exceeding linear TV, CTV gives marketers a better view and control of their TV ad spend. Yet there’s still one untapped goldmine for retail media …