Catch the latest martech highlights and updates from the week, from Adobe’s new GenAI capabilities to Tofu’s new funding round: ________ Marketing and Marketing Tech Quote-of-the-Week! Outside of ensuring your privacy policy and opt-in practices are compliant and your 10-digit long codes are registered, give creative thought to sending timely, …

In the digital era, e-commerce has evolved significantly, fueled by consumers’ desire for tailored and immediate shopping options. Predictive social commerce is changing this landscape by combining predictive analytics with social platforms, altering how companies interact with customers. Utilizing Martech tools, brands can anticipate trends, analyze consumer behavior, and provide …

Target has expanded its beauty assortment with more than 2,000 products and nearly 50 new brands, with prices starting at $1.29 and 90% of the new arrivals priced at less than $20. The retailer is spotlighting the new brands online and with special displays in-store. “We know consumers love shopping …

New report from Contentsquare provides answers to tough questions Digital experience has become the cornerstone of modern customer engagement, yet many brands still struggle to deliver seamless interactions across their digital properties. With rising customer acquisition costs and evolving consumer behaviors, understanding these digital dynamics has never been more critical. …